Ziad Melhem

Ziad Melhem

Chief Executive Officer & Board Member

Ziad Melhem is the Chief Executive Officer of CFI, responsible for guiding the group's global strategy, enhancing operational performance, and driving expansion across the MENA region and key international markets. Prior to his current role, Ziad served as CFI Group Chief Marketing Officer, where he played a critical role in elevating CFI’s brand, launching strategic partnerships, and expanding the group's visibility across global audiences. His leadership was instrumental in positioning CFI as a forward-looking, trusted trading provider with strong regional roots and international ambitions. Ziad brings extensive experience across finance, technology, and business development. Throughout his career, he has held senior leadership roles within leading trading firms and fintech ventures, with a proven ability to scale operations, transform brand perception, and align innovation with commercial growth. As CEO, Ziad continues to lead CFI with a focus on long-term value creation, client trust, and sustainable growth, reinforcing the group's position as a leader in online trading and financial services.