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Loay Azar

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Loay Azar

Country CEO - Jordan

Loay Azar is the Country CEO of CFI in Jordan, with nearly 30 years of experience in financial services, investment management, and brokerage across regional markets. Loay is recognized for his strategic leadership and results-driven approach; he has guided CFI through digital transformation, regulatory alignment, and sustainable growth. Today, he is focused on strengthening the group's market presence, empowering high-performing teams, and delivering innovative financial solutions that meet the evolving needs of clients across the region.

Leadership