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Simón Knudson

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Simón Knudson

Country Manager – Colombia

Simón Knudson is the Country Manager of CFI in Colombia, bringing over seven years of experience in commercial strategy and market development across Latin America. Throughout his career, he has led sales teams and managed operations across Colombia and Mexico, building strong expertise in regional market dynamics and growth execution. At CFI, Simón leads the Group’s growth initiatives in Colombia, focusing on expanding the brand’s footprint and identifying new business opportunities across the LATAM region. With a background in economics and a strong focus on data-driven decision-making, he works to align commercial operations with CFI’s broader strategic objectives while supporting the Group’s long-term regional expansion plans.

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