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Partnerships and Sponsorships
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Current partnerships
CFI proudly welcomes five-time Grand Slam champion and renowned entrepreneur Maria Sharapova as its Global Brand Ambassador. This landmark partnership aligns us with one of the most accomplished and influential figures in global sport and business, known for her precision, resilience, and pursuit of excellence. Sharapova’s drive for success and purpose-led impact mirrors our commitment to empowering traders worldwide with innovative platforms and unwavering support.
CFI proudly welcomes seven-time Formula 1™ World Champion Lewis Hamilton as its Global Brand Ambassador. This landmark partnership aligns us with one of the most iconic figures in motorsport history, known for his excellence, innovation, and advocacy for diversity and inclusion. Hamilton's drive for success and positive change mirrors our commitment to empowering traders worldwide with cutting-edge technology and unmatched support.
CFI proudly partners with Etihad Arena, the Middle East’s leading entertainment destination, as its Official Online Trading Partner. This landmark collaboration unites two dynamic forces committed to excellence, innovation, and unforgettable experiences. With Etihad Arena’s world-class events and regional influence, the partnership strengthens CFI’s connection to diverse audiences while delivering immersive brand moments that inspire and engage.
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Empowering sporting excellence, CFI has signed a groundbreaking 3-year sponsorship deal as the FIBA WASL Presenting Partner. This new partnership places CFI at the center of the competition, supporting 18 teams across 96 games in 11 cities to significantly enhance its presence in the global sporting arena. This long-term collaboration allows us to promote the values of excellence and sportsmanship in basketball while fostering greater inclusivity across the region's diverse communities.
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CFI has proudly announced a one-of-a-kind strategic partnership with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi). Set to unfold throughout 2024 and 2025, the collaboration will see CFI sponsor a series of diverse events spanning sports, culture, and music, solidifying the group’s status as a brand leader in its home country and elevating its presence in the UAE.
MI Cape Town’s impact on international cricket makes them a valued partner for CFI. Known for their skillful play and dedication to the game, we’re excited to stand alongside them as their Official Online Trading Partner. This partnership reflects a shared commitment to excellence, growth, and creating meaningful opportunities. Together, we’re ready to make a lasting impact on and off the field, fostering innovation and empowering our communities.
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CFI is honored to sponsor the Lebanese Basketball Federation, promoting basketball and nurturing talent across Lebanon. This partnership is a key element of our strategy to support community development and sports excellence.
Our partnership with the Jordan Football Association reflects CFI’s dedication to advancing football in Jordan and supporting the sport at all levels. As the Association’s Official Brokerage Partner, this landmark collaboration focuses on local community engagement and expanding our presence across Jordan.
CFI’s sponsorship of the Jordan Basketball Federation is a testament to our dedication to promoting sports and empowering athletes. This partnership is integral to our wider goal to support local talent and foster sports development.
CFI is honored to team up with the Egyptian Basketball Federation (EBF) as its Official Online Trading Partner, reinforcing our dedication to national sports and community impact. This landmark collaboration reflects a shared commitment to excellence, ambition, and local pride. With a strong brand presence across teams, tournaments, and fan experiences, CFI supports the growth of basketball in Egypt while empowering individuals through inclusive engagement and trusted financial access.
Previous partnerships
CFI proudly partnered with the world-renowned football club Paris Saint-Germain (PSG) for the 2023/24 season. This landmark collaboration celebrated the shared values of excellence, performance, and innovation, blending the worlds of finance and elite sports in a unique fashion. Throughout the partnership, CFI leveraged PSG's international recognition to expand its global presence, providing unique opportunities and tailored promotions for CFI clients and PSG fans alike.