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Francois du Plessis

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Francois du Plessis

Country CEO - South Africa

Francois du Plessis is Chief Executive Officer of CFI South Africa, bringing more than a decade of experience across financial markets, business development, brokerage leadership, and trader education. Before joining CFI, Francois held senior roles at ATFX Africa and HFM, where he led business growth, market expansion, strategic partnerships, and client acquisition across South Africa and the wider African market. His experience spans commercial strategy, operations, sales, marketing, education, and regulatory engagement. As CEO of CFI South Africa, Francois is focused on accelerating growth, strengthening strategic partnerships, enhancing the client experience, and building a high-performance culture grounded in innovation, integrity, and operational excellence.

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